Wild Bloom Botanicals

This is a brand design project for a client called Wild Bloom Botanicals. Wild Bloom Botanicals is a new boutique brand specializing in organic skincare products made from sustainably sourced, wild-harvested botanicals. They aim to create a brand identity that resonates with eco-conscious consumers who value natural ingredients, ethical practices, and luxury skincare experiences. Their brand should evoke a sense of purity, connection to nature, and self-care.

I wanted an organic feel to the logo.

I started with a lot of rough doodles and finally decided on a flower shape. However the initial idea was too detailed and didn't look good. I simplified it down to the design on right side.

I am happy with this design.

I tested out the name on different backgrounds to see how it worked. I used the font Playfair Display. These backgrounds would be mainly used in the packaging.

Here is a mockup of the package design. I painted in the background in photoshop.

The mockup is a stock mockup asset which I used. I customised it to fit the brand style.